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description: In the Fall of 2015, I started reaching out to creative directors and chief creative officers to ask about their work, their teams, their organizations, and their lives. I first presented some of my initial findings at the ASAE Great Ideas Conference. I will be publishing excerpts of the interviews under the 100 Creative Directors category on this blog, and eventually in a book about using creativity as a competitive advantage, regardless of what game you're playing. Here's a little more background about the project: 100 Creative Directors Can’t Be Wrong Demystifying how great ideas happen By Greg Roth Category: Business, Social Science, Marketing OVERVIEW Seeing a simple idea grow into a resounding success is one of the biggest rewards for any organization. But, how can you make it happen? And can great ideas be reverse-engineered and broken down into roadmaps that your association can use? The job of creative director provides a unique look into the world of ideas. Creative directors need to balance a number competing responsibilities: brainstorming, developing ideas, establishing an effective environment, managing staff, aligning work to its goals, selling ideas to leaders, and working with clients to deliver the best solutions. It’s a mix of imagination, practicality, and leadership. It’s also looking at success and working back to the beginning. Drawn from interviews with creative directors from firms, agencies, companies, and organizations from all industries, this book reveals the stories behind some truly innovative ideas and how ideation truly works. 100 Creative Directors Can’t Be Wrong demystifies the creative process and provides a guide to anyone who wants to generate better ideas, solve more problems, inspire others to be more creative thinkers, and produce more exciting work that can’t be denied. READER BENEFITS Readers of this book will learn: ● The principles of creativity ● Why every job needs creative thinking ● How to establish a creative process for the individual, the department, and the organization ● What kills creativity and demotivates your most talented people ● Where great ideas come and how they became success stories ● What roles you can play in others’ creative process ● How to sell your ideas as solutions to leaders, clients, and an audience Most importantly, you'll develop new approaches to generating, nurturing, and producing the ideas, content, products, and services a successful entrepreneur or organization deserves. Ultimately, the whole body of knowledge, whether it’s in book or digital content form will mix research and anecdotes about running better teams (management), generating better ideas (ideation), and developing and using individual strengths (creativity). This takes the role of creative directors and the organizations in which they work, and extrapolates them for any organization who wants to improve in these areas. Other themes explored may include how to: • Establish innovation as a result and creativity as the roadmap • Discuss what an idea-driven organization is and why it's important • Identify ways to develop more ideas, without sacrificing quality • Present models for high-performing teams and collaboration • Reveal stories behind some unique ideas, products, and services • Provide strategies for building a creative workplace culture TARGET AUDIENCE There are two main categories of reader this book will target: Creative professionals, such as artists, writers, marketers, content producers, and those charged with generating new and fresh ideas as solutions to business challenges. While some field may be thought of as “more creative” than others, the subject matter should translate regardless of the reader’s industry. Managers and leaders of organizations who can benefit from understanding the creative process and how their creative staff operate. This category would include elected leadership, staff leadership, and entrepreneurs. A third category of reader could be the general interest reader, who is curious about the “beyond the scenes” stories of successful ideas. To this reader, the book should provide both novelty and inspiration. ABOUT THE AUTHOR Greg Roth is a writer, speaker, and creative professional with two decades of experience in more than a dozen industries. He has written blogs, articles, reports, speeches, toasts, eulogies, radio spots, marketing copy, comedy sketches, and stand-up routines. He’s also directed videos, won an acting award, and spoken to audiences as large as 3500. This is his first book.
url: http://theidealife.grcreative.net/2016/01/01/100-creative-directors-cant-be-wrong-the-book/
title: 100 Creative Directors Can’t Be Wrong – The Book

• <H1> 
• <H2> 
• <H3> 100 Creative Directors Can’t Be Wrong – The Book
• <H3> My 11 Favorite Tweets from ASAE’s 2017 Great Ideas Conference
• <H3> How Being “Timesian” Held Back the Paper of Record
• <H3> 100 Creative Directors at the ASAE Great Ideas Conference
• <H3> Same or Different: A Crash Course in Creativity
• <H3> The Accidental Viral Success
• <H3> 100 Creative Directors Can’t Be Wrong – The Book
• <H3> Live the Idea Life!
• <H3> On Creativity
• <H3> The Idea Life Social
• <H3> Popular Posts
• <H3> 100 Creative Directors Can’t Be Wrong – The Book
• <H3> 100 Creative Directors at the ASAE Great Ideas Conference
• <H3> Same or Different: A Crash Course in Creativity
• <H3> The Accidental Viral Success
• <H3> Categorically

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